UNIT 62: DIGITAL VIDEO PRODUCTION FOR INTERACTIVE MEDIA

DIGITAL VIDEO TECHNOLOGY EXPLANATION

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Digital Video Technology can be defined as an alternative way of transferring video signal from one video recorder to another. The original component of an analog video signal like television or camcorders can be converted in to any digital format in a high stream speed of any different video formats just like numbers that are being represented inside a computer by an analog to digital converter like the ADC for a storage changing or transmission. The signal is basically converted back in to an analog signal from digital to analog converter (DAC) because of the view by an analog monitor.

DIGITAL VIDEO ADVANTAGES

  • The use of digital video it eases the sharing and the storage capacity
  • The data quality can`t be reduced when it is copied
  • It is very easy to use and it is cheap
  • The capacity is multicasting

 

WHY USE DIGITAL INSTEAD OF ANALOG

Digital signal is more preferable than analog because some analog signal are stored and distributed over a one signal cable while others are distributed over numerous of different cables. In each case the process allows the signals to choose the interference, it is like CDs in audio where all the background noise was wiped out. The most important thing about digital signal is basically the quality of copying files and transformed it many times without adding noise, or distortion sound or colour and the photo measure (black and white) shifts. Also the signals are always reliable and it can work for year.

HOW DIGITAL VIDEO CHANGED

Digital Video has change the world with the different source of communication and interaction with other people. The use of Digital video has made the lives of people easy with the wide range of different source of entertainment it is no longer based on just taking pictures but it has brought the idea of entertainment in to the world that people find it very interesting.

 

 

INTERACTIVE MEDIA EXPLANATION

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Interactive media can be defined as the way to find digital media including mixture of electronic text, graphics, manipulating images and sound control in to a well structured digital computerised system which allows people to discuss and interact with the data for appropriate means. Digital areas can include the internet telecoms and interactive digital television. This system makes new people that just came in to the interactive media find it confusing to understand. The important thing to remember is Interactive and Media which is across a range of delivery channels or platform.

 

HOW INTERACTIVE MEDIA IS USED TODAY

A couple of basic Interractive Media are video games and websites specifically social networks, which has create a worldwide means of communication through social networks like Facebook, Instagram twitter etc. Below are some illustrative examples and how interactive is used in this modern age.

 

Video Games:

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Videos games like Play Station 4 allows people to be part of the action that they see in movies. For example like the Batman movie if you are a fan of Batman you can interact and be in the situation that Batman was when you were watching the original movie, so basically video games like this allows you to take part with your heroes in movies.

Some other people used this game in a very different way since there are all types of video games which may simply allows you and your friends to be competitive because you and your friend might want to have the great score considering if it was to be a football game wherein it consist of two people competing together.

SOCIAL NETWORK

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Another example is social networks for example facebook, which is a messenger that allows people from different countries to interact or communicate with their old friends. There are various social networks that people used to communicate with their friends and families that leave in another country and there is also access for people to see their friends and families live with the use Skype which allows them to do video chat.

WHAT IS DIGITAL VIDEO TECHNOLOGY IN INTERACTIVE MEDIA

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It can be defined as the product and services that is based in computer to respond to users action by presenting it in different ways like image manipulation, graphics texts, animation video play

In my view digital video technology in interactive is the ways of how images texts graphics sounds can be manipulated with the use of different technology source like Photoshop Premiere Pro Logic Pro etc. These source allows you to edit videos to change images to your style of creativity by present it to people and get their views through social networks like Facebook, Twitter, YouTube etc.

IMAGE MANIPULATION

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This is the kind of things digital video in interactive allows you to change images like human body to a different forms; it allows your imagination to spread out and also allows you to be creative. Images like this can be done through Photoshop because it control and cast as much lights you may want on the image that you chose.

The text of this image is a decorative font and it can only be done with the use of modern technology like Photoshop.

Social Networks is a vital part in the Digital Interactive media the reason being is that without the use of technology which allows the creative work of people to be viewed by the world through the use of the social networks.

You can edit your video in Premiere Pro but no one will get to see it other than your friends or people around but with use of YouTube where you can upload videos for the world to see it you might have a chance to become a well known video editor if someone in that industry sees it and like your video.

 

HOW IS DIGITAL VIDEO TECHNOLOGY CHANGING THE WORLD

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The first Digital Video was a small box which most people underestimated before it took it first image in 1975. People like Heath Robinson nearly confuse the market for camera film and turn us all in to a potential by recording everything from the boring box that people used to take image in to our mobile phones.

The advance of digital camera has changed the traditional camera but the new camera that we now use today is basically the new change e use of a camera phone you can easily take record of anything that might happen on your way which will stand as a record or an evidence in case you saw anything that might be relevant to you or to the world.

In 2011 big breaking news stories; the capturing of Colonel Ghadafi the late Presoident of Libya during the outbreaks of serious ransack in England Summer riots were captured on camera phones.

Even though the standalone digital cameras were widely popular in 2005 people didn`t used it instead they used camera phone to capture the scenes most phones where smart phones which is consider to be the attraction of people in to digital photography which led to a big break in the world.

The use of smart phones makes some photographers to be very careful about using a single film to shoot an object because they sees it as a waste of film considering now that they already know there are smart phones that can capture images so the professional photographers never seem to take pictures of any kind of objects or scenes instead they look for things that are more relevant and interesting to the world.

The rise of a Camera phone tells you that there are compact digital camera that will be coming out, amatures and professional used the only larger digital SLR camera but with the introduction of an Iphone 4S which has a resolution of eight megapixels which is not far from the bottom end of a 10 megapixels carried by most cheap cameras.

People behaviour nowadays has change especially in public places like gigs where fans wait for their idols; they don`t just wait there just to see their idols they also force their way in so that they can have picture with their idols which will stand as a record that they`ve met with their idols.

The good thing about the digital camera in technology is that you don`t need a darkroom to process your image that you`ve shot you can easily print it by yourself with the use of inkjet printer.

 

 

ILLUSTRATED EXAMPLES

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This is the kind of life people now live in the new advance technology. The use of facebook is very popular nowadays because it allows you to open an account where you can post images and videos instead of having an SLR camera that requires a lot of money and you will also have to pay for the film that you will use to take the shot wherein in Iphone or smart phones you don`t need all that expenditures.

Facebook is very easy to use all you have to do is just to sign up for it and upload images and videos which your friends will see and if they like it they`ll share it and your video or image will be have a lot of likes and a view.

People now use facebook for different purpose people now send images or video of them celebrating their birthday or important ceremony in their lives.

The fascinating thing about the smart phones; as soon as you take an image or a video you don`t need to take your phone to every single friend of your to see the images all you need to do is to upload the image and post on facebook and you add them through facebook and you then send it through there inbox message in facebook.

 

INSTAGRAM VIDEO ON SMARTPHONE

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Smart phone upload video in social network which allows people to view your video that you shot without having to pay for the process like professional photographer paying for films.

The use of this smart phone makes allows you to bright up the light of the image without the use of Photoshop wherein you have to do some colour balance and a light exposure you can easily edit it right where you are with your phone with the use of the editing tool on the phone.

WHERE DID DIGITAL VIDEO EMERGE FROM

The Digital Revolution which is known as the Third Industry Revolution which shows how Digital video transformed in three forms and they emerge numerically from Analog Mechanical and Electronic Technology to Digital Technology which said that it began from the late 1950s to the late 1970s with the adoption and the wide spread of Digital computers and Digital record keeping that is still at present day.

The Digital revolution was the improvement of the Digital electronic computer like the personal computer and particularly the microprocessor with its unshakable increase performance which makes the computer technology to be recorded in to an immense line of objects from Cameras to Personal Music players.

Another important thing was the development of transmission technologies including computer network, the internet and digital broadcasting. 3G phones whose social focus has grew widely in the 2000s also played a very large role in the digital revolution as they provide entertainment communication and online connectivity step by step.

WHO IS AT THE FRONT FORE

In the early 2000s people were told to silence their mobile phones when they are in the theatre by ads. They became very advanced than phones of the 1990s most people took calls or most where allowed for the playing of simple games.

Text messages came in the 1990s but were not widely used until the early 200s when it became popular to everyone.

In 2005 the population of internet users reached to 1 billion and 3 billion people worldwide used cell phones by the end of the decade. New television was also popularised in the late 2005 which was called the HDTV that became the standard television broadcasting format in various countries by the end of the decade.

2010 The huge spread use and connectivity of mobile network devices and mobile telephone, internet websites and essentials and social network have become a main level in digital communication.

By 2012 the use of the social network increase immensely to over 2 billion people twice the number of people that was using the internet in 2007 Cloud computing had entered the main part by the early 2010s.

By 2015 tablet computers and smart phones are said to be at the Apex level of computers in internet usage.

HOW IT HAS BECOME MORE AND MORE INTERACTIVE

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It has become more and more interactive over the years and till now because of the revolution of different digital video technology that is being implemented simultaneously. They never stopped improving and blending of different digital ideas they always take one creative work to be in another level they don`t just stand still.

For example Without the use of Digital technology the world would`ve have being a difficult place to live in considering without the use of mobile phones how would one communicate to other people if they are not at their sights.

WHY

The reason why it is more interactive is because people like the advanced technology which is easier to use and to communicate to friends without costing much or having to go through long process; there is always a way to make things easier they always want to beat the level of what they already created before.

For example the video games like the Play Station games they created different brands numerically by revolutionising each and every brand they produce.

WHAT IT MEANS

It means that people find it very interesting to find or to explore the new ways of making different forms of communication and how to interact with people with the use of digital technology.

For example the use of social network, which has made people to interact and communicate with friends and families, that are from another countries; it makes it easier for them to be close to their families and friends even though they are million miles away from each other.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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